Notable Attributes - There are two notable attributes that are specifically characteristic of e-business entrepreneurs. They are proactive and competitively aggressive. Both of these attributes are relative to the specific market environment of the Internet – where the technology changes at a rapid pace.
- Be Proactive - The Internet is the pinnacle of modern technologies and most e-businesses revolve around technology – software and solutions developers, information providers with information a that is stored on databases, standard commerce providers whose services are developed around technological systems, and businesses who business is the Internet – search engines, email, web hosting, domain registration, etc. To compete in a rapidly changing environment, an entrepreneur has to be proactive with meeting the needs of customers and business.
- Competitively Aggressive -The Internet is a highly competitive environment where some corporations can set up their business with very little capital – the cost to develop a website and the host provider for the website; every other business function can be outsourced. This environment leads to high competition. With the rewards of high returns on so little initial costs, companies can re-invent the wheel and turn the key on cash flow at a faster rate than brick and mortar shops. Those who survive the competition are competitively aggressive.
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