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Notable Attributes - There are two notable attributes that are specifically characteristic of e-business entrepreneurs.  They are proactive and competitively aggressive.  Both of these attributes are relative to the specific market environment of the Internet – where the technology changes at a rapid pace.

1. Be Proactive - The Internet is the pinnacle of modern technologies and most e-businesses revolve around technology – software and solutions developers, information providers  with information a that is stored on databases, standard commerce providers whose services are developed around technological systems, and businesses who business is the Internet – search engines, email, web hosting, domain registration, etc.  To compete in a rapidly changing environment, an entrepreneur has to be proactive with meeting the needs of customers and business.
2. Competitively Aggressive -The Internet is a highly competitive environment where some corporations can set up their business with very little capital – the cost to develop a website and the host provider for the website; every other business function can be outsourced.  This environment leads to high competition.  With the rewards of high returns on so little initial costs, companies can re-invent the wheel and turn the key on cash flow at a faster rate than brick and mortar shops.  Those who survive the competition are competitively aggressive.

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1. An entrepreneur is independent. - He is not influenced by other people’s opinions nor is he controlled by another’s ideas.  His imagination benefits from his independence.  He is able to remain focused, determined, and “on track” with his plans because of his independence.
2. An entrepreneur is versatile. - He is able to adapt his business tactics to changes in the market as well as able to fill multiple roles within his business.  He is not limited to the function of an operations manager, but also an accountant, marketer, logistician, and human resource manager.  The versatility through multiple roles does not take away from his singular focus, but forms the fibers that strengthen the singular focus of starting up and running his business.  This versatility for an entrepreneur is the most important characteristics.

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1. An entrepreneur is achievement oriented - which is closely related to his ambitious nature.  It is the accomplishment and the achievement which are the object of the entrepreneur’s yearnings.  He gains satisfaction and excitement from the achievement itself.  Like an addict, any failures are merely treated as the down cycles while the entrepreneur seeks out the next high.  He does not wait for someone to give him an opportunity, but is driven to create the opportunity.
2. An entrepreneur is imaginative. - His perspective of his business and his market lead to creative problem solving, early recognition of emerging trends, and even the ideas to instigate the “next” trends.  It is Albert Einstein who is often quoted with, “Imagination is more important than knowledge” (Einstein, 1929).  His imagination is a strength.
3. An entrepreneur is innovative. - His innovation is the benefit of his imagination.  He does not merely evaluate the business environment as it is, but is able to think about what it could be.  An entrepreneur thinks outside of the constraints to which traditional business people are bound.  His innovations are the products or services of his business.

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1. An entrepreneur has a singular focus about his business - to the extent that a lot of the other facets of his life are sometimes treated as distractions.  It allows him to concentrate on the business tasks for long hours and many days.  It allows him to know his plan thoroughly and keeps him on track with his plan.  His singular focus drives his activities, consolidates his time, and determines when and how he works.  His focus is a strength.
2. An entrepreneur is self-driven or self-starting. - He wakes up early in the morning and stays late at night with the attachment to the job of starting and running his businesses.  He does not need external motivation and is even resistant to what may de-motivate other business people.  His self-driven nature is a strength.
3. An entrepreneur is ambitious. - His goals are set high and he works hard to achieve those goals.  The old analogy of shooting for the moon is not enough.  An entrepreneur shoots for the stars, so that at a minimum he will reach the moon.  His ambitious nature is another strength.

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